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• Ad Network + Exchanges Guide
  April 2009
  
  
  acerno is the only ad network that anonymously targets 100 percent of U.S. online shoppers by how they spend their money. Results show that how consumers shop is the best predictor of what they are in-market for and most accurate descriptor of who they are -- more so than what they read, stream or network online.
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• Akamai Gets Into the Ad Business
  October 2008
  
  A network of e-commerce sites and product manufacturers intends to target ads across the Web using predictive modeling based on consumers' past purcahse behavior. For advertisers, it may be an attractive offering, but for consumers it may raise privacy concerns.
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• Akamai Drops $95 Million For Ad Network Acerno
  October 2008
  
  Content delivery giant Akamai Technologies has reached an agreement to acquire ad network acerno for $95 million in cash. With the approval of acerno's stockholders, the deal is expected to close later this quarter, the companies said Tuesday.
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• acerno: the funnel frontier
  June 11th, 2008 by Jim Nichols
  
  Those familiar with the team at Catalyst: SF know that our folks have worked to develop more e ective marketingfor a variety of ad networks and rep rms over the years -- I counted 15 last time I polled the group.
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• A New Breed of Behavioral Targeting
  April 2008
  
  Two products related to behavioral targeting recently appeared on my radar. One just launched this month; the other has been around since 2004 in stealth mode. It's now being formally introduced to the market.
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• New Ad Network Targets Online Shoppers on Purchase and Browsing Behavior
  April 2008
  
  After two years of collecting anonymous data about 140 million online shoppers from 375 retail and manufacturer web sites, aCerno launched this week as a pay-per-action network that selects which banner ads to display much as Google chooses which paid ads appear on search pages: by how much the advertiser is willing to pay and how likely an ad is to lead to a sales.
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• Predictive Advertising Targets Consumers on Purchase Data
  April 2008
  
  A network of e-commerce sites and product manufacturers intends to target ads across the Web using predictive modeling based on consumers' past purchase behavior. For advertisers, it may be an attractive offering, but for consumers it may raise privacy concerns.
  Read full article