 Reaching consumers on the Web used to be a tricky business. You conducted some studies, you thought you knew who your best prospects were, and you spent huge sums in an attempt to reach them. But you never knew if you reached the right eyes more often than the wrong, or if your message had a fair chance to influence attitudes and change behaviors.
aCerno changes all that: With active shopping behavior providing the richest set of anonymous consumer data possible, aCerno's predictive modeling and real-time ad decisioning mean you can rely on always reaching the right audience. It's simple, an open secret that direct marketers have known for many years, and that brand marketers can finally capitalize on: The way a consumer shops and the things he or she buys tell you more about who that person is than demographics or other commonly used proxies.
aCerno combines a unique dataset – actual anonymous shopping and purchase behaviors of more than 125-million U.S. consumers – and the first large-scale predictive targeting network to ensure that you reach your best targets at the right time with messages that build your brand and your customer base. aCerno reaches more than 90 percent of all U.S. online shoppers every month, so whether you're launching a new product and battling for share in stores, or looking for price-sensitive shoppers to buy your overstock online today, aCerno data and targeting puts your brand before the right eyes every time.
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